There are three main reasons why digital marketing is superior to traditional marketing.
Remember the old days when marketing was done traditionally by giving ads in the newspaper and using radio FM. This is how we were doing advertisements before the internet era.
Let me share with you the three reasons or three T’s why digital marketing is far superior to traditional marketing.
3 Reasons Why Digital Marketing is Superior to Traditional Marketing
Now imagine traditional marketing let’s say you’re driving on the highway you see huge massive billboards or let’s say hoardings.
It is a traditional way of marketing it is good for brand awareness but you can’t use that for targeting. for the purpose that who is going to see that billboard.
You just kept billboard/hoarding there, if someone sees it good,
if someone doesn’t see it you don’t know but with digital marketing online you can precisely target exactly who can see it –
- Your Offer
- Your Website
- Your Business
- Your Products
- Your Services
You can select your audience with Google AdWords, you can target the keywords that they’re searching, you know the buyer intent and you can put your message right in front of there.
So that when they search the keyword they will find you, you can also target exactly who you want, what are their interest, what’s that, that profile that you are targeting so you could target very precisely, exactly who do you want for your customers or for your offer that you cannot do with traditional marketing.
When we were doing direct e-mail, we can target a little bit, which mean we can rent a list of potential buyers, you can we can send out those direct mail pieces, but it’s not very targeted.
And we don’t really know what happens, right.
In the good old days, we were using leaflets/pamphlets. We use to keep that inside news paper. Even today you can see that. But most of that leaflets & pamphlets are found in dustbins & garbage.
So now with digital marketing, you can put your offer your product, your service in front of precise exactly who you want, when you want it, and where you want it.
You can choose country, you can choose demographics, you can choose psychographics, extremely, extremely powerful.
In direct mail, we can track only if it is sent via courier or via registered post. Normal mail you can not track.
But with internet marketing. With digital marketing, you can track exactly what happens.
Where that buyer comes from, where that customer comes from.
You can even track their journey. Maybe they first saw this particular advertisement on google and then they visited a website and saw the offer and then they didn’t buy and when we run a retargeting ads and then they bought in this period or they bought because they saw email.
You cannot do that with traditional marketing you could only do that with powerful digital marketing.
Now think about back then, if I’m doing a big massive billboard and if say, you know what, I don’t like the billboard I’m changing my message or now I have a different offer.
What do I have to do?
I’ve got to take out the whole damn Billboard. I got to replace everything at the reprint everything, with digital, if there’s an ad that I’m running, I don’t like I can change it just like that.
I can split test different ads at the same time have an A/B testing or been marketing call the A/B testing we can tweak different things or my webpage I’m testing on a different guarantee a different price point.
Run traffic to it and I will know. Now traditional advertising, anything that we do, there’s a huge delay in terms of time, that gap that makes it very, very expensive and very costly.
So the benefits of marketing online and all those things you can target, you can track and you can also tweak very quickly to get a better result, that’s the upside.
But there’s a downside, the downside is everybody could do the same thing.
So the marketplace is getting way more sophisticated, your competitors, they are getting more sophisticated, there are more ways for them to compete with you, anybody.
I don’t care how big you are. You could be running a pretty big company, it doesn’t matter.
A year-old kid living in a basement could compete with you.
So knowing that yes, with the technology digital marketing has so many advantages.
At the same time, knowing that it changes all the time you have to do more to keep up the pace to have that leading edge.