You are reading this article because you want to know what exactly is copywriting and how do you get into it?
Just like you, at a time I had no idea what copywriting was. I thought it has to do with intellectual property, like patents and trademarks and all these things.
I thought the word was copyright, R-I-G-H-T. That means that you have the exclusive right to distribute or sell someone else’s work.
It could be a book. It could be music or an image, or things like that.
Copywriting is a skill that can transform your financial life forever.
Very few people understand the power of skill in this world.
It is a special skill that, once you master it, you will never have to worry about money again. You will have the power to generate income on-demand or to launch or start or grow any business that you desire.
One such skill is copywriting.
What Is Copywriting?
Copywriting is the ability to use written words to persuade someone to take an action.
Now, that could be to respond to a message that you wrote. It could be to purchase your product. It could be to click here or buy this or take this sort of action.
And at first, I didn’t quite understand, the power of it.
Copywriting is closing in print. That’s right.
Closing in print. It is the ability to persuade, influence, and engage.
That’s what copywriting is. It’s not about writing. It is about closing.
Cause if it is about writing, that’s definitely not something that I could do
cause I was poor in English when I was in high school. So copywriting has a lot to do with closing and selling and has very little to do with writing,
because if it has a lot to do with writing, I would not have been able to do it.
So it’s not about that. And if it has a lot to do with writing or academic writing, then all the professors, all the teachers, all the English teachers, they would be successful copywriters.
That’s not the key.
Do you know that copywriters are among some of the highest paid people in the world, and yet most people don’t even know this profession exists?”
Look around you. Look everywhere. Every single letter that you get in the mail, every TV that you watch, every single product you buy in your life right now, because a copywriter came up with the concept, came up with the brand, wrote the message, and that’s what persuade you to buy everything around you.
The movie that you watch, the script, the storytelling, the donation letter that’s asking you to donate money, every single thing in your life, everywhere, it’s copy.
Do you see it? Copy is everywhere.
It is a multi-trillion dollar industry and yet no one knows that this profession exists.
Everyone goes to school and they say
- They wanna be an accountant.
- I want to be a lawyer.
- I want to be a doctor.
- I want to be an engineer.’
No one knows that this profession exists.
Do you understand? How powerful this is?”
Let me give you an example. Let’s say that there’s a company.
They’re selling a product online and they have a landing page.
Now, in case you don’t know what a landing page is, it’s a page that makes an offer to sell the products. Let’s say they’re doing $10000, a year in revenue with that particular product on this page, and let’s say that page is converting at 1%, meaning that, for every 100 visitors that goes to the page, one person would buy. So 1% conversion.
And let’s say, as a copywriter, you’re able to look at the page and you make some tweaks, you change the headline, you change the offer, you change the guarantee, maybe the call to action, you tweak the page a bit,
and now, instead of converting at 1%, this page is converting now at 2%.
Now I want you to think about, comment below, what has just happened?
What have you done as a copywriter? Here’s what you’ve done.
You’ve just double, you’ve just doubled the revenue for this company, from $10000 to $20000, without adding an extra dollar for marketing.
Are they spending more money? No.
Do they need more people seeing the page? No.
Are you adding more things to the product, that it costs more, features? No.
All you have done is change a few words or how the offer or the message is being communicated to the marketplace.
Do you see the power of this?
That is the power of copywriting. The next question you might have is, –
How do I become a copywriter?
You see, maybe you wanna become a copywriter because you know that how much income you could generate as a copywriter if you’re good, that you have the ability to work from home or work from anywhere that you want, that you could work when you want, with whom you want, from anywhere that you want.
Maybe you know because, as a copywriter, it doesn’t require you to have a degree, nor to have a lot of capital to start off with.
You don’t need that at all. Now, with copywriting, it’s something that you need to have someone who knows what they’re doing to transfer that skill to you.
You need to find out mentor or expert in copywriting who can teach you copywriting.