There are hundreds of SEO tools available nowadays. Most of them are expensive and you need to pay a lot of money to use these tools. However, if you are just getting started and don’t want to use a paid tool, Here is information about 4 Free SEO Tools.
The effective usage of these 4 Free SEO tools will lead to higher page ranking on Google.
4 Free SEO Tools to Increase Google Page Ranking
#1 Google Search Console
Google Search Console is a free SEO Tool. I love Google Search Console. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago.
And I look for the pages that have the biggest drop-off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.
The pages that have the biggest drop in traffic are the pages that, hey, search engines are no longer ranking as well.
So, if you back into those pages, those posts, you update them with the latest and greatest information. You may add some videos if you think that helps improve the experience.
You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.
Whatever it may be, if you just go in, update it, and provide the best experience, you’ll notice that usually within 30 days, your traffic on those pages will go up.
And if you’re not sure how to provide the best experience, I got two recommendations for you.
Do a search for that keyword in Google and look at all the pages that rank for that keyword. Look at those pages. What do they have that you don’t have?
Adjust your article to include all that stuff. Two, go to YouTube, look for all the videos in your space that can add value to your topic, and embed them. Because a lot of people don’t do that.
That’ll help your time on site and engagement on your site, which will also help improve your rankings.
#2 Structured Data Markup Helper
The second tool I have for you is Structured Data Markup Helper.
Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, and you got to use structured data.
But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.
Whether it’s a local website, a national website, an e-commerce website, or it’s a website that is focusing on lead generation or consulting, it’s going to be different.
So use a Structured Data Markup Helper, and it’ll help you do all the little things, even doing things including breadcrumbs.
So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.
#3 Google Trends
The third tool I have for you is Google Trends. This is super important.
The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase.
So, it’s all about brand building. But Why do I need to increase my brand?
Well, Google, Facebook, and all the social sites out there have issues with fake news.
So, the way they’re combating this is by ranking brands better, because they believe that brands, like a Nike, CNN, or whoever it may be that’s a big brand, is less likely to put out fake information.
And that’s true. So what you want to do is continually look at your brand name, compared to your competitors, and see how you’re growing.
And Google Trends shows you that. And if you don’t know how to make your brand continually increase, use tools like Hello Bar to collect emails, because every time you collect emails, then you can email them out using tools like Mailchimp, which are also for free, that way you can get people back to your site, which helps your brand.
The other thing you can do is use tools like Subscribers, which also has a free plan, so people can subscribe to your site through push notifications.
And then every time you have more new content, new feature releases, and more products for sale, you can send out a push, and get people back to your site, which then also grows your brand as well.
Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, and pretty much the majority plus percent of their features for free.
So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, and your redirect issues.
And it tells you how to fix each of them. And it breaks down in priority which ones you should change first to get the maximum amount of traffic.
You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report. And the keyword ideas report shows you all the keywords that you can go after.
There’s also backlinks report. You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL and ask them to link back to your site if your content’s better. It also has the Top Pages report. You put in a competitor URL and click on Top Pages. It’ll show you the most popular pages on your competitor’s site based on search traffic, backlinks, and social shares. This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.