Off-Page SEO this word might be new for you. However, off-page SEO is very old concept. Google and other search engine use Off-Page SEO signals for deciding the ranking of your website. If you want to increase your website ranking you should know about –
- What is Off-Page SEO & How to use it?
- Here is a complete guide on Off-Page SEO.
You must have gone through previous article of on page SEO. In this guide, you will learn how to build Off-Page SEO signals for your website.
Off-Page SEO Guide 2023
What is Off-Page SEO?
Off-Page SEO means all the activities done off the page to increase the ranking of the page with a search engine. One example of off-page SEO is link building. But, apart from link building, many other activities happen naturally for off-page SEO. This includes establishing a social presence, establishing trust and authority.
So in Nutshell SEO is comprising of two important aspects. On-Page SEO and Off-Page SEO. The elements of On-Page SEO and Off-Page SEO are given below.
On-Page SEO elements
- Quality Content
- CSS layout and tags
- HTML Title, Description, meta
- System – Crawl, Page Load time
Off-Page SEO Elements
- High-Quality Backlinks
- Inbound link count
- Social Shares and Likes
- Authority & Trust
Let’s try to understand the key elements of Off-Page SEO in detail.
Key Elements of Off-Page SEO
When it comes to Off-page SEO backlink plays an important role. Backlink means incoming links to your website or page of a website. You should work on building a high-quality backlink to your website. High-quality backlink indicates that your website is trustworthy and authoritative.
Let’s try to understand this by example. In a real-world scenario, when you start the business best way to market your business is via mouth publicity. Mouth publicity from a high quality trusted customer means he/she likes your product/services and recommend it to others.
So, mouth publicity in the real-world allows you to reach new customers & you can grow your business. More and more customers speak about your business means your brand value increases and you will get more business.
Mouth publicity of the real-world is equivalent to backlink (incoming link) of the internet world.
Mouth publicity (Real World) = Quality Backlink (Internet World)
It is very clear that the customer will do mouth publicity only when he likes your products and services. Similarly, in the internet world, someone will link your website or page if he/she find high quality and useful content.
So, if you want to generate more traffic and get a high-quality backlink, you need to generate very good content.
Another effective method of generating backlinks is to contact relevant bloggers/websites directly and asking them to link your webpage. You can also use a method such as guest posting or commenting to get high-quality backlinks.
Inbound link count
In the above section, we talked about the quality of backlinks, now we will talk about the quantity of backlinks. Backlink quantity or Inbound link count is another key element when it comes to off-page SEO. More and more customers links to your website means higher web traffic and ranking.
The inbound link means a source or entry point to your website. More and more entry points mean higher traffic. But make sure in order to generate higher traffic don’t compromise on the quality of backlinks. Poor quality backlinks affect your SEO ranking adversely.
Expertise Authority & Trust (EAT)
EAT is another key element of Off-page SEO. It is like creating your branding. Whatever you say it is with authority and people trust on you. In EAT, E stands for expertise. You need to be an expert on the subject where you are generating content. In other words, you should have a deep knowledge of the subject.
A stands for authority. You need to prove that you are the authority on the subject. It will be done by means of sharing your experience & credential.
T stands of trustworthiness. You need to show users they can trust you. The user should feel that your content is trustworthy & reliable. Higher the trust on your website means higher the visitor count.
Social Media Shares and Likes
Social Media Presence also plays a crucial role when it comes to Off-page SEO. In the real world, we interact with customers directly to get their feedback. In the Internet world, social media is one of the leading indicators to get feedback on your blog or website. You should have a strong social presence. You should post images, video, and high-quality content on your social pages. Google and other search engine consider social media sharing as one of the leading indicators.
People should like and share your content. More and more people like your content chance of getting top ranking is high.
Difference Between On-Page SEO and Off-Page SEO
After going through key elements of On-Page SEO and Off-Page SEO it is very easy to figure out the difference between them.
On-Page SEO is done on the page. This means optimizing content, meta tags, alt image tag, heading, description, and other elements of your page. On-Page SEO shows crawlers what a website is about. It helps search engines to know the relevancy and usefulness of the content.
Off-Page SEO is done off the page. This means activities done to improve the popularity of the website by referral traffic, backlinks, social media share etc. Off-Page SEO shows crawlers that website is valuable and important. It also indicates the brand value of the website and the page.
On-page SEO vs Off-page SEO
After going through the difference of On-page SEO and Off-page SEO you must be wondering which one to adopt and how to increase your website ranking. Well, in order to win the SEO race you need to work upon both On-Page as well as Off-page SEO.
First, work on On-page SEO to generate high-quality content and optimizing your content. Once you are through with On-page SEO you need to work on increasing the popularity & trustworthiness of your website by building high-quality backlinks, social presence, and reputation.